To provide realistic cost estimates for running a Facebook campaign, we'll consider Cost Per Mille (CPM), which is the cost per 1,000 impressions/views. On Meta in Australia, CPM rates typically range from $10 to $20 AUD for general campaigns but can vary based on targeting options, competition, and campaign optimisation.
Estimated Costs for Facebook Reach in AUD
| Number of Views | Low CPM ($10 AUD) | High CPM ($20 AUD) |
|---|---|---|
| 1,000 views | $10 | $20 |
| 5,000 views | $50 | $100 |
| 10,000 views | $100 | $200 |
| 25,000 views | $250 | $500 |
| 50,000 views | $500 | $1,000 |
| 100,000 views | $1,000 | $2,000 |
Factors Influencing Cost
- Targeting Precision: If the campaign focuses on specific demographics like Gold Coast locals aged 35-90, CPM could lean towards the higher end.
- Ad Creative Quality: High-quality, engaging posts may improve ad performance and reduce costs due to better engagement.
- Campaign Objective: Awareness campaigns often have lower CPM compared to campaigns aimed at conversions or clicks.
- Competition: During peak periods (e.g., holidays, local events), CPM might increase.
Retainer Fees Based on Ad Spend
For Paid Members
- Ad Spend < $1,000
- Retainer: $100
- Example Campaign:
- 10,000 views at $15 CPM = $150 Meta Ad Costs
- Total Cost: $250
- Ad Spend $1,000 – $5,000
- Retainer: $400
- Example Campaign:
- 50,000 views at $15 CPM = $750 Meta Ad Costs
- Total Cost: $1,150
- Ad Spend > $10,000
- Retainer: $600
- Example Campaign:
- 100,000 views at $15 CPM = $1,500 Meta Ad Costs
- Total Cost: $2,100
For Non-Members
- Ad Spend < $1,000
- Retainer: $250
- Example Campaign:
- 10,000 views at $15 CPM = $150 Meta Ad Costs
- Total Cost: $400
- Ad Spend $1,000 – $5,000
- Retainer: $500
- Example Campaign:
- 50,000 views at $15 CPM = $750 Meta Ad Costs
- Total Cost: $1,250
- Ad Spend > $10,000
- Retainer: $800
- Example Campaign:
- 100,000 views at $15 CPM = $1,500 Meta Ad Costs
- Total Cost: $2,300
Why Use Our Model?
- Low barrier to entry: You do not need to have your own page, brand or business to advertise with us or get your story out there.
- Transparent Costs: You can see a clear breakdown of the fee we take versus Meta's costs.
- Scalable: Works for all sorts of people, running both small promotions and large campaigns, aligning with your goals and budget.
Potential ROI
Assuming 5% engagement rate (likes, comments, shares, clicks):
- 10,000 Views → 500 engagements
- 50,000 Views → 2,500 engagements
This system highlights value for managing and promoting your campaign. These costs are indicative and can fluctuate based on Facebook's ad auction system and the competition for ad space targeting your audience. Please note, that not everyone is permitted to run a campaign.
We ultimately have sole discretion on choosing whether or not your business, story, brand or promotion is allowed to run a campaign, as it must align with our brand.
- For example:
- A local butcher shop wanting to run a campaign for their meat sale, would not be permitted to advertise with us. This is because it's irrelevant to our platform – it just wouldn't perform well, and the ad would appear spammy.
- On the other hand, if QPS wanted to immediately locate a missing person in the area, they can do so through a paid campaign on The Gold Coast Torch, since it's closely aligned with our mission of public safety.
- Another good example could be a local security camera company wanting to expand their customer base. A promotion would likely do well on our platform, because security is one of the foundations that make up our company.